Keywords matter, however it can be a mind-numbing process figuring out which keywords to include. Using the original job posting for reference to determine keywords preferred by the employer is a good place to start. Did you know there's a technical solution that's helping to level the playing field for job seekers; a new website called Jobminx.com
Simply create a profile, subscribe, and let Jobminx do the keyword heavy lifting. The Jobminx website will conduct a one to one comparison of your resume and a specific job description resulting in a keyword list. That's right, a magical list of keywords targeted for the job you have in mind. Customize your resume, using the keywords that are relevant to your experience, and you're ready to apply.